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The benefits of having a brand strategy are far-reaching for both you and your customers. The obvious reason is that a brand helps distinguish you from your competition and makes you more recognisable to customers.
Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.
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Not only does it provide consistency for your customers, but it provides a focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.
“The brand strategy roadmap should align and focus everyone who works on the brand.”
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When it comes to brand strategy, Creative i understand that brand is more than your logo, name or slogan - it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand.