Photo by Aleks Dorohovich on Unsplash
Anyone starting a business would have gotten the suggestion to invest in getting a logo although some people fail to realise that having a logo is just the initial step of building a memorable brand identity.
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A logo is the keystone of your brand and no matter what type of brand or business you own, it is important to have a professionally designed logo. Without one, your audience will not be able to identify your company, let alone allow you to outweigh your competitors.
“A well-designed logo has the ability to bring in more revenue (indirectly), improve customer retention rates and allows people to trust you as a credible brand.”
When it comes to logo design, Creative i believe it’s always best to keep it simple. This helps with legibility and versatility. In today’s age, technology is always changing and evolving, so we as designers need to create logos that transcend paper. VR and AI, for example, are places where logo design might be more common in the future, so creating a logo that is simple can help set up the logo for success in these applications.
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A simple logo is memorable which goes a long way in creating an identity and association with the brand. It can be tempting to want to over-design a logo or put too much detail into it. This can create problems when the logo needs to be used at a small size or if it needs to be printed in a certain way such as embroidery. In our experience, using thoughtful restraint and believing in the power of simplicity creates the most effective logo designs.