Insights and observations
Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
A logo is the keystone of your brand and no matter what type of brand or business you own, it is important to have a professionally designed logo. Without one, your audience will not be able to identify your company, let alone allow you to outweigh your competitors.
Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.
Sticking to a particular palette of colours and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional stance.
One thing is clear: when used correctly, colours can have great power over us. And that’s precisely why choosing the right colour scheme for your website is so important
I love working with great people to help their business thrive. I work closely with all my clients in order to create high-quality work that meets the objectives and develop a long-lasting relationship.
A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge.
When it comes to presentation design, there’s no shortage of avenues you can take. And while all that choice; colours, formats, visuals, fonts, can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success.
Having a good relationship with your client means you’ve gone beyond just being their graphic designer. It means you’ve become the person they can go to for advice, get ideas from, or just vent. And when you’ve become that person chances are they won’t look elsewhere when it comes to a service you can offer them.
Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package).
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If you have any other graphic design, branding, corporate reporting related questions that you need an explanation for, please don’t hesitate to contact us!
My passion for design has inspired me to create a poster, to celebrate cycling and Yorkshire. Influenced by the iconic imagery of the 'Tour de France'. With its endless fields of sunflowers, dissected by a raging peloton.