Photo by Balázs Kétyi on Unsplash
The influence of colour on the human brain is a real phenomenon. Whether we consciously feel the effects of it or not, colours have a major impact on how our brain processes information and the world around us.
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One thing is clear: when used correctly, colours can have great power over us. And that’s precisely why choosing the right colour scheme for your website is so important. By combining different colours and hues, we can create colour palettes that bring harmony to the design, evoke desired emotions, influence users’ moods, and shape their perception of the brand.
“In branding and website design, colors really matter.”
When it comes to websites, Creative i understand that color is one of the most important elements of a memorable brand – alongside typography, brand name, and graphics.
We know that our brains crave visual information. Crafting compelling visual content that uses the right colors and eye-pleasing design piques users’ interest and locks in their attention long before the information is actually processed. It takes a quarter of a second for the brain to process visual cues, while the average consumer attention span is just 8 seconds.