Photo by Caitlyn Hastings on Unsplash
Corporate identity is what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business.
See: Bingley Brewery - Fine Handcrafted Aire Valley Ales
Maintaining a consistent corporate identity is vital if you want to show your business in a professional light. Sticking to a particular palette of colours and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional stance.
“A good example is Coca Cola - you see the logo, you instantly know you are getting a quality product.”
When it comes to corporate identity, Creative i will work with you to ensure that all elements of your corporate identity are consistent throughout all of your internal and external marketing. Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touchpoints such as social networking platforms, newsletters and email marketing, sales brochures and the like.